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October 7, 2026 11 am ET

Beyond the Scoreboard: The Future of AI-Powered Decision Making  

What do Wimbledon, the UFC, The Masters, and ESPN Fantasy Football have in common?

They're using data and AI to make faster, smarter decisions in environments where every second counts and every decision matters.

Join IBM and SQA Group for a behind-the-scenes look at how AI is changing the game and what business leaders can learn from it.

 

Quick Session Overview

 

Professional sports offers a powerful test case for AI: immense volumes of real-time data, relentless pressure, and no room for delayed decisioning. Increasingly, AI is becoming the difference between reacting and winning. Join us Wednesday, October 7, from 11 am to 12 pm ET for a virtual webinar in which you will...

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Hear from IBM's Matt D’Andraia, Principal, watsonx for Sports & Entertainment, and SQA Group's David Pacific, Chief Data & Technology Officer

Green Check Mark  

Experience a deep dive look at how IBM watsonx is helping change the game. You’ll see what these innovations can teach organizations beyond the world of sports.

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Learn how to modernize your data, analytics, and application environments while building practical AI capabilities that drive measurable business outcomes.

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See how to translate sports examples into executable roadmaps for leaders like you, drawing on SQA Group’s work across data engineering, decision intelligence, AI automation, and innovation

 

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  • Matt D'Andraia leads the adoption of IBM watsonx across the sports and entertainment industry, working with teams, leagues, venues, and sports technology organizations to explore how AI can transform experiences, operations, and decision-making. His work includes strategic initiatives and partnerships involving organizations such as the UFC, The Masters, US Open, Wimbledon, Sevilla FC, and ESPN Fantasy Football. Matt will share real-world examples of where AI is creating impact today and where the industry is heading next.

     

     

  • David Pacific brings a practical, business-focused perspective to data, analytics, and AI transformation. Helps organizations connect technology investments to the operational outcomes that matter most. David will explore what businesses can take away from the sports industry's approach to AI  and what it takes to build the data, analytics, and technology function needed to put AI to work, all through an outcomes-driven strategy.

Your Team. Your Jersey. Your Win.

We're bringing a little game-day excitement to the webinar.

One lucky attendee will win a jersey from their favorite sports team!

Join us live on October 7, 2026, learn how AI is changing the game, and you could walk away with some new team gear.

Register now for your chance to win!

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Save Your Seat

Join us to go beyond the hype and explore what organizations can actually learn from the world's most data-driven industry.

 

 Can't make it live?  Register anyway and we'll send you the recording and follow-up resources!