---
title: "Replay: The Future of AI-Powered Decision Making"
description: Join IBM and SQA Group for a behind-the-scenes look at how AI is changing the game and what business leaders can learn from it.
image: https://go.sqagroup.com/hubfs/Watson%20Sports%20Headshot%20Header%20(7)-1.png
---

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Unlock the Play

# Beyond the Scoreboard: The Future of AI-Powered Decision Making

What does AI-powered decision-making look like in practice? In this on-demand webinar, SQA Group and IBM explore how organizations can move beyond AI experimentation to apply data, analytics, and AI to real business challenges. 

*After all, AI doesn’t win on the sidelines.*  

The winners are the leaders and companies that can connect data, people, process and AI to solve a real business problem.  

## On-Demand Webinar: Quick Play

Hear from SQA Group's David Pacific, Chief Data & Technology Officer, and IBM's Matt D’Andraia, Principal, watsonx for Sports & Entertainment, as they dive into how AI is changing how organizations are working with data. 

Whether in the field or in the office, the goal post for AI optimization is the same. Make one decision that can measurably improve, with the foundation to do it again. Specifically: 

| ![Green Check Mark](https://go.sqagroup.com/hs-fs/hubfs/Green%20Check%20Mark.png?width=50&height=50&name=Green%20Check%20Mark.png) |  | Pick the decision that costs you the most when it is late or wrong |
| --- | --- | --- |
| ![Green Check Mark](https://go.sqagroup.com/hs-fs/hubfs/Green%20Check%20Mark.png?width=50&height=50&name=Green%20Check%20Mark.png) |  | Modernize the foundation you actually need that is scoped to that decision |
| ![Green Check Mark](https://go.sqagroup.com/hs-fs/hubfs/Green%20Check%20Mark.png?width=52&height=52&name=Green%20Check%20Mark.png) |  | Put trusted insight and automation into the workflow where the decision happens |
| ![Green Check Mark](https://go.sqagroup.com/hs-fs/hubfs/Green%20Check%20Mark.png?width=52&height=52&name=Green%20Check%20Mark.png) |  | Measure the outcome, harden governance, and reuse the playbook for next decisions |

 

![Watson Sports Headshot Header-1](https://go.sqagroup.com/hubfs/Watson%20Sports%20Headshot%20Header-1.png "Watson Sports Headshot Header-1")

## Turning AI Potential Into Business Value

AI is changing how organizations work with data, make decisions, and solve complex business challenges. SQA Group helps organizations turn that potential into practical, scalable solutions with IBM watsonx.

![IBM watsonx brings together the capabilities organizations need to build, deploy, and scale AI, from generative AI and intelligent automation to trusted data and AI governance-(3)](https://go.sqagroup.com/hubfs/IBM%20watsonx%20brings%20together%20the%20capabilities%20organizations%20need%20to%20build%2c%20deploy%2c%20and%20scale%20AI%2c%20from%20generative%20AI%20and%20intelligent%20automation%20to%20trusted%20data%20and%20AI%20governance-(3).png "IBM watsonx brings together the capabilities organizations need to build, deploy, and scale AI, from generative AI and intelligent automation to trusted data and AI governance-(3)")

Together, SQA Group and IBM can help you:

Make enterprise data more accessible and actionable

Modernize analytics and decision-making

Explore generative AI and AI-powered experiences

Automate complex, data-intensive processes

Build and scale AI with governance and trust in mind

## Get in the Game:

From AI Possibility to Practical Application

Technology is only part of the equation. The real value comes from knowing where AI can make a difference and having the expertise to put it to work. 

As a trusted IBM delivery partner, SQA Group brings deep expertise across IBM Data & AI, including watsonx, Cognos Analytics, and Planning Analytics. Working alongside IBM teams to assess opportunities, modernize environments, develop new solutions, and transform AI initiatives from strategy into execution. 

The scoreboard only moves when you call the next play. Book a consult to draw up the right AI play and put points on the board. 

[Book Your Time](https://calendly.com/sqagroup/)

## Additional playbooks below:

![Book Your Time (12)-1](https://go.sqagroup.com/hs-fs/hubfs/Book%20Your%20Time%20(12)-1.png?width=147&height=130&name=Book%20Your%20Time%20(12)-1.png "Book Your Time (12)-1")

### How watsonx is Changing the AI Game

Your team already has the data; watsonx turns it into clear, actionable insights, so you can spend less time reviewing reports and more time deciding what comes next.

[Read More](https://sqagroup.com/making-data-matter-what-sports-teaches-about-ai/)

![Book Your Time (11)-1](https://go.sqagroup.com/hs-fs/hubfs/Book%20Your%20Time%20(11)-1.png?width=147&height=130&name=Book%20Your%20Time%20(11)-1.png "Book Your Time (11)-1")

### SQA Group & IBM Partnership Deeper Look

 You've invested in IBM. SQA Group turns your Cognos, Planning Analytics, and watsonx into measurable outcomes you can confidently present.

[Learn More](https://sqagroup.com/ibm-partnership/)

![Book Your Time (13)-1](https://go.sqagroup.com/hs-fs/hubfs/Book%20Your%20Time%20(13)-1.png?width=147&height=130&name=Book%20Your%20Time%20(13)-1.png "Book Your Time (13)-1")

### Throw out the Playbook: AI Future-Casing

Your roadmap is a list of gaps you're already paying to close, and by the time you finish, the gap has moved. AI future-casing asks the better question: would you build this business this way?

[Read More](https://sqagroup.com/your-roadmap-is-a-confession/)